Join Ocula at ShopTalk Europe
Fira Gran Via
Av. Joan Carles I, 6408908 L’Hospitalet de Llobregat Barcelona
8 June - 11 June 2026
AI is coming for your organic product traffic. Most of the other Marketing Playbooks you’ve seen have been ringing the alarm, but they never tell you the practical way forward.
This Playbook is different.
Ocula CEO Tom McKenna joins a panel of innovators from across the marketing stack — product data, social commerce, growth infrastructure, and UGC — for a conversation built around actionable answers.
How do you restructure product information for customer journeys in the age of AI? How do you stay visible when the search bar is disappearing?
Can’t make it in person? Subscribe to our newsletter to get the full breakdown of insights from our Shoptalk Europe panel.
A strong brand gets you less than it used to. When a shopper asks ChatGPT what to buy, ChatGPT doesn't care about your campaign… it cares about your product data.
Tom was invited by the Shoptalk organisers to deliver an exclusive keynote for Shoptalk Europe.
He’ll unpack the difference between how brands describe their products, and how AI systems surface them to users.
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Book some time in with Tom and pick his brain after the keynote.
He’ll show you your product catalogue’s blind spots on AI search (and teach you how to fix them).
Panel: AI & The New Marketing Playbook
Thursday June 11th , 9:50 - 10:30 AM – The Canopy Stage
Ocula, Duel, Hilbert, Bambuser. Moderated by: Nordic Retail Hub
Keynote
Thursday June 11th , 9:50 - 10:30 AM
The Canopy Stage
Thomas McKenna, Ocula CEO & Co-Founder
Don’t miss a thing from Shoptalk Europe
We’ve been invited to speak at Europe's biggest retail and Ecommerce event. Subscribe to our newsletter in June and you'll get our panel insights on AI and product discovery, 1-minute hot takes from Ecommerce leaders on the ground, plus a full event vlog and blog recap.
What you won’t hear on stage
Throughout the week
Petro Vaxevanakis, Head of Marketing
We're going live on the ground at Shoptalk Europe and asking Ecommerce leaders one question: how are AI search and UGC changing product discovery? Follow along for short, candid, and straight-talking answers from the people running the biggest catalogues in retail.
New clips dropping daily.
How visible are your products, really?
Most product catalogues have blind spots on AI search, Google Shopping, and UGC-driven discovery.
In a private, practical 20 minute session, we’ll show you the gaps costing your catalogue traffic and revenue.
With: Jessica Crawford, Head of GTM & Sales
Can’t make it to Barcelona?
Want the keynote takeaways, hot takes from Ecommerce leaders, vlog, and blog recap without having to be there?
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