Nobody wins search traffic by accident. Each week on Win Search Now, AEO and SEO expert Daniele Assistenti breaks down the search headlines that retailers can't afford to miss. This week, OpenAI has launched its most capable browsing model yet – plus, how online retailers are getting ready for Halloween earlier than ever.

Six things shipped in July — including a Google feed attribute that's one of the strongest authority signals available, and that almost nobody fills. Danny demos each one in a few minutes.

AI Search is the biggest shift since Amazon. In this on-demand webinar, 5 Ecommerce tech founders join forces to teach you how to harness the trend and keep your product catalogue out of the cold. Read on for value-packed insider knowledge from leaders across the Ecommerce tech stack.

What if your next million customers never visit your website? What if an agent goes on their behalf? It scrapes what it needs, comes back with a product shortlist, and the human only ever sees the answer. In this video, Dr Greg Fletcher pulls back the curtain on what it looks like when AI agents control product discovery… And what this means for your Ecommerce catalogue in practice.

At Shoptalk Europe 2026, you couldn't walk three feet without someone mentioning AI and product discovery. So, we did what any sensible Marketing team would do: pointed a camera at the smartest people in the room and asked them to explain it.

There were some big headlines... and not everybody agreed. Social selling is out... or is it? Agents are in. UGC is the new trust currency.

Moving from vibe coding to spec-driven collaboration with AI agents.

Why most product data enrichment fails in the age of agentic shopping – and how to create differentiation signals that actually work.

What’s it like working as an AI Solutions Engineer? Ioanna Papanikolaou takes us along for a day in her life at Ocula.

Product pages face inevitable performance decay without regular refresh cycles. This is especially true in today’s era of AI Search. Here’s everything you need to know about where to focus your copy updates, and why they matter.

AEO, GEO and AIO are the new face of discoverability. But what’s the difference between them? And how do you optimise for them?

Black Friday and Cyber Monday are evolving: Shoppers are spending less, researching more, and relying on LLMs like ChatGPT to help them to decide what to buy. Are your product pages ready?

You should be updating your product descriptions seasonally to see the best results. Here’s why.

For ecommerce teams, ChatGPT Atlas should ring alarm bells. The new AI browser can handle shopping all on its own. Does this spell revolution for the way we buy things online?

Over 40% of agentic AI projects fail before they’ve even launched. But what exactly is it about agentic AI that makes it so difficult to build?

So, you want to build a bespoke AI copywriter agent for your ecommerce brand? Here’s what you need to know before you start. This comprehensive guide breaks down the key features of an agentic AI copywriter, how to know when your team is ready to start building, and the core costs of building your own AI agent.

Richard Voyce, Digital Director at The Conran Shop, explores his team’s ecommerce challenges, their product storytelling strategy, and how The Conran Shop ultimately ‘took the leap’ to explore AI copy as part of their content workflow.

What makes a great product page so great? 

Sometimes ecommerce can feel like throwing darts at the wall, desperately trying to get something to stick. The truth is, you can A/B test until the cows come home, but a whole lot’s been tried and tested before. And while some things never work, there are lots of dependable best practices out there that, once implemented, can completely transform your product traffic. 

In the past few months, AI-driven search tools like ChatGPT have rolled out major updates that transform how products are found and recommended.

This ultimate guide for ecommerce breaks down the latest developments in AI-driven search and, crucially, how you can optimize your product pages so that your business stays front-and-center. 

SEO titles are your first impression in search, so play a major role in whether your product gets clicked or ignored. This guide teaches you how to optimise your SEO titles to maximise your PDP's search engine rankings.

Sara Klimesova, Ocula's Head of Data Science, shares her career journey, industry insights, and inspiration and advice for anyone thinking of a similar career. This blog is part of our series launched on International Women’s Day.