At Shoptalk Europe 2026, you couldn't walk three feet without someone mentioning AI and product discovery. So, we did what any sensible Marketing team would do: pointed a camera at the smartest people in the room and asked them to explain it.

There were some big headlines... and not everybody agreed. Social selling is out... or is it? Agents are in. UGC is the new trust currency.

Over 40% of agentic AI projects fail before they’ve even launched. But what exactly is it about agentic AI that makes it so difficult to build?

Richard Voyce, Digital Director at The Conran Shop, explores his team’s ecommerce challenges, their product storytelling strategy, and how The Conran Shop ultimately ‘took the leap’ to explore AI copy as part of their content workflow.

Sara Klimesova, Ocula's Head of Data Science, shares her career journey, industry insights, and inspiration and advice for anyone thinking of a similar career. This blog is part of our series launched on International Women’s Day.

Ocula's VP of Operations, Louise Stewart-Murray, reflects on Ocula’s Breakthrough Culture Award win and shares her advice for building a thriving company culture in the modern world.