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8 June – 11 June 2026

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Shoptalk Shorts‍ ‍


Don’t miss
our keynote!

Your brand campaign is driving demand.

But when someone opens ChatGPT and searches for what you sell, do your products show up?

If you invest in incredible brand campaigns but don’t follow up with product data, AI search engines can’t find and recommend your products.

So, what can you do about it?

Tom was invited by the Shoptalk organisers to deliver an exclusive keynote for Shoptalk Europe.

He’ll give you the step-by-step to maximise ROI on your brand campaigns in the age of AI Search.

Thursday June 11th , 9:50 - 10:30 AM
The Canopy Stage


Thomas McKenna, Ocula CEO & Co-Founder

Connect before the keynote

Panel: AI & The New Marketing Playbook

Thursday June 11th , 9:50 - 10:30 AM – The Canopy Stage
Ocula, Duel, Hilbert, Bambuser. Moderated by: Nordic Retail Hub

AI is coming for your organic product traffic. Most of the other marketing playbooks you’ve seen have been ringing the alarm, but they never tell you the practical way forward.

This playbook is different.

Can’t make it in person? Subscribe to our newsletter to get the full breakdown of insights from our Shoptalk Europe panel.

Don’t miss a thing from Shoptalk Europe

We’ve been invited to speak at Europe's biggest retail and Ecommerce event. Subscribe to our newsletter in June and you'll get our panel insights on AI and product discovery, 1-minute hot takes from Ecommerce leaders on the ground, plus a full event vlog and blog recap.

What you won’t hear on stage

Throughout the week
Petro Vaxevanakis, Head of Marketing

We're going live on the ground at Shoptalk Europe and asking Ecommerce leaders one question: how are AI search and UGC changing product discovery? Follow along for short, candid, and straight-talking answers from the people running the biggest catalogues in retail.

New 1 minute clips dropping daily.

Follow on LinkedIn
Film with Petro

How visible are your products, really?

See the gaps costing your catalogue traffic and revenue in a private, hands-on 20 minute session.
We’ll go through on-site search, AI search, Google Shopping, and any other channel you’re using.

Show Me My Blind Spots

With: Jessica Crawford, Head of GTM & Sales

Can’t make it to Barcelona?

Want the keynote takeaways, hot takes from Ecommerce leaders, vlog, and blog recap without having to be there?

Follow Ocula on LinkedIn or subscribe to our newsletter, and we'll send everything to you as it goes live.