Are poor product descriptions holding back your Google Shopping campaigns? Descriptions are penalised if they’re too vague or too bloated, while if they don’t align with your website’s PDPs, you risk confusing customers, losing trust, and tanking your conversion rates.

So, what’s the right approach? This guide has all the answers.

Savant London wrapped up last week with lots of insightful keynotes, productive meetings, and some seriously spicy turmeric shots. In case you missed the event or didn’t hear all the talks you planned to, we’ve done the decent thing and recapped all the key takeaways here. 

In this useful explainer, Ocula CTO Greg Fletcher uncovers what agentic AI is, how it distinguishes itself from other AI paradigms, its benefits, the challenges it poses, and what it could mean for the future of eCommerce.

The European Accessibility Act (EAA) is coming into effect on 28th June 2025. This new legislation will require businesses selling in the EU to meet up-to-date accessibility standards that cater to people with disabilities.

Here’s what eCommerce managers and content creators need to know.

An average of 59% of people celebrate Valentine’s Day globally, with US consumer spending hitting a new record of approximately $25.8 billion in 2024. More shoppers buy their Valentine’s gifts online than anywhere else – so make sure to prepare your eCommerce site to take full advantage of February 14th. Here are 4 must-know strategy ideas to maximise traffic and sales this Valentine’s Day. 

2025 is set to be a seismic year for eCommerce. But which trends matter most? To help you pinpoint where to focus, here are 5 key predictions for eCommerce in 2025 – number 5 might surprise you.

Ocula's VP of Operations, Louise Stewart-Murray, reflects on Ocula’s Breakthrough Culture Award win and shares her advice for building a thriving company culture in the modern world.

If ChatGPT isn't meeting your eCommerce content generation needs, you may be searching for a ChatGPT alternative. This guide compares Ocula's AI copy generation for Ecommerce with ChatGPT, and scores both tools in terms of configurability, reliability and quality, how the tool performs at scale, SEO, and overall time saved.

This informative article breaks down how off-the-shelf AI and professional, made-for-purpose GenAI compare in the context of copywriting for eCommerce.

What are the key eCommerce trends for 2024 and beyond? The key talking points from this year’s Shoptalk event include GenAI for Ecommerce, enhanced personalisation, and super-charged PDPs.

Whilst LLMs and agentic AI drive highly efficient eCommerce content creation, retailers and consumers may question whether they can trust AI generated content. But is this concern proportionate?

Don’t know where to start when optimising PDP content? This step-by-step guide is a useful tool for eCommerce managers and copywriters looking to maximise conversions.

Explore the transformative impact of AI in online beauty shopping with techniques like generative copy and SEO optimisation for product pages. These innovations boost conversion rates by enhancing product descriptions, ensuring brand consistency, and improving visibility across global markets. Dive into the future of beauty e-commerce where AI-driven optimisations offer personalised, immersive shopping experiences that captivate and convert.

Wondering how quality product detail pages can impact your KPIs? This blog explores how CX directly impacts conversion rates, bounce rates, and dwell time – with examples!

Watch out for these 3 common SEO pitfalls when optimising product content for Ecommerce – and find out how our AI Copywriter Tool can help you avoid them.

Damian is the Design Lead at Ocula. He’s responsible for designing all aspects of Ocula’s products and is the voice of the user during the decision making process. In this feature, he challenges common assumptions about the true meaning of “design” in the product development process and shares some of his key experiences.

We love sharing our expertise in advanced data science and fostering upcoming talent. Our internship program is a key part of Ocula; here, we hear from one of our winter 2022 Data Science interns Nathan Wooster to hear about his experience with us and his journey into data science.